Cookie Policy

Last updated: September 24, 2025

This Cookie Policy explains how MammyHug (operated by YELLOW 79972 LLC) uses cookies and similar technologies on our website and online store (the “Services”). For information about how we handle personal data more generally, please see our Privacy Policy.

If you have questions, contact us at mammyhugstore@gmail.com.

1) What are cookies and similar technologies

Cookies are small text files stored on your device by your browser. Similar technologies include pixels, tags, local storage, and SDKs. We use them to operate the site, remember your choices, understand performance, and, where permitted, personalize marketing.

2) How we use them (purposes)

We group our cookies into the following categories:

Strictly necessary – required to run the site: security, load-balancing, shopping cart, checkout, account sign-in. These cannot be disabled.
Preferences – remember your choices such as language, currency, and site settings.
Analytics – help us understand site usage to measure and improve performance.
Marketing and advertising – show relevant offers, measure campaign performance, limit repeats, and build audiences across our site and others.

3) Who sets the cookies

First-party cookies are set by MammyHug (via Shopify).
Third-party cookies are set by our service providers and partners, such as analytics and advertising platforms. These parties have their own policies.

The exact list of cookies and partners may change over time. You can always see the current list in the Cookie Preferences panel on our site.

4) Examples of cookies we use

Shopify (necessary): cart, secure_session_id, checkout_token – enable cart, checkout, fraud prevention, and store operations.
Analytics (with consent): for example Google Analytics 4 – used to measure pages viewed and performance.
Marketing (with consent): for example Google Ads or Meta pixel – used for advertising personalization and measurement.

5) Your choices (consent and withdrawal)

When you visit from the European Union, European Economic Area, United Kingdom or similar regions, we ask for prior consent for non-essential cookies.
You can accept all, decline all, or manage preferences at any time via the Cookie Preferences link in our footer.
In supported regions we honor Global Privacy Control (GPC) signals as an opt-out of targeted advertising or “Do Not Sell/Share” where applicable.

Quick links:

Change your choices: Cookie Preferences (footer link)
Read our data practices: Privacy Policy

6) Browser and device controls

You can also control cookies in your browser by blocking, deleting, or clearing site data, and in your device’s advertising settings. If you block cookies, some features such as the cart, checkout, or saved preferences may not work.

7) Region-specific information

EU and UK: We only set non-essential cookies with your consent. You may withdraw consent at any time in Cookie Preferences.
California and certain U.S. states: You may have rights to opt out of certain data “sales” or “sharing” for advertising purposes. Use Your privacy choices in the footer to manage these options.

8) Retention

Session cookies expire when you close your browser.
Persistent cookies stay on your device for a set period (typically 1–24 months) unless you delete them manually.

9) Updates to this policy

We may update this Cookie Policy to reflect changes to our technologies or legal requirements. We will post the updated version with a new “Last updated” date.

10) Contact us

YELLOW 79972 LLC (MammyHug)
3500 W Hallandale Beach Blvd, STE 150, Hollywood, FL, 33023, USA
Email: yellow13store@gmail.com