Cookie Policy

Last updated: November 14, 2025

This Cookie Policy explains how MammyHug (operated by YELLOW 79972 LLC, “we”, “our”) uses cookies and similar technologies on our website and online store (the “Services”).
For information about how we handle personal data, please see our Privacy Policy.

If you have questions, contact us at hello@mammyhug.com.

1) What are cookies and similar technologies

Cookies are small text files stored on your device by your browser.
We also use similar tools such as:

pixels
tags
scripts
local storage
SDKs
analytics beacons (e.g., Clarity session insights)

These help operate the site, remember preferences, improve performance, and — where legally permitted — personalize marketing.

2) How we use cookies (purposes)

We group cookies into the following categories:

Strictly necessary

Required for the site to function.
These include security protection, load balancing, fraud prevention, cart functionality, checkout steps, and account sign-in.
These cannot be disabled.

Preferences

Remember your choices (language, currency, region, size guide version).

Analytics

Help us understand how visitors browse and use the site.
This includes page performance, device behavior, click patterns, and session recordings (via Clarity).

Marketing & advertising

Used to measure advertising performance, show relevant offers, limit repeated ads, and build anonymized audiences for platforms such as Google, Pinterest, and Meta — only where permitted by law.

3) Who sets the cookies

Cookies may be placed by:

First-party cookies (set by MammyHug via Shopify)

Used for store operations, checkout, security, preferences.

Third-party cookies (set by service providers)

These may include:

Shopify
Google Analytics
Google Ads
Microsoft Clarity
Meta Pixel
Pinterest Tag
Payment providers (Shopify Payments, PayPal)
Fraud-prevention tools

Each partner has its own privacy/cookie policy.
The current list of cookies active on your device can always be viewed in the Cookie Preferences panel on our site.

4) Examples of cookies we use

Shopify (necessary)

cart, checkout_token, secure_session_id — enable cart, checkout, fraud prevention, and store functionality.

Analytics (with consent)

Google Analytics 4, Microsoft Clarity — used to measure performance, page traffic, scroll depth, click patterns, session insights; Clarity automatically masks sensitive data.

Marketing (with consent)

Google Ads, Meta Pixel, Pinterest Tag — used to personalize advertising (where permitted), limit frequency, measure conversions, and build anonymized audiences.

5) Your choices (consent & withdrawal)

When visiting from regions requiring consent (EU, EEA, UK and others), we request your permission before setting non-essential cookies.

You can:

Accept all cookies
Decline all non-essential cookies
Manage preferences at any time

via the Cookie Preferences link in our footer.

GPC compliance

In supported regions, we honor Global Privacy Control (GPC) signals as opt-out instructions for targeted advertising.

Quick links:

Manage cookies: Cookie Preferences (footer)
Read how we process data: Privacy Policy

6) Browser & device controls

You can also control cookies directly in your browser:

block or delete cookies
clear site data
limit cross-site tracking
adjust advertising settings

If you block cookies, some essential features such as the cart, checkout, currency selector or saved preferences may not work correctly.

7) Region-specific information

EU & UK

We only set non-essential cookies with your explicit consent.
You may withdraw consent at any time in the Cookie Preferences panel.

California & certain U.S. states

Depending on your location, you may have rights to opt out of certain data “sales” or “sharing” for advertising.
You can manage these settings using Your privacy choices in the footer.

Ukraine & international regions

We follow applicable local privacy laws for cookie usage and analytics.

8) Retention

Session cookies expire when you close your browser.
Persistent cookies stay for a defined period (typically 1–24 months) unless manually deleted.
Analytics and advertising tools may store pseudonymized identifiers for durations set by each provider.

9) Updates to this policy

We may update this Cookie Policy to reflect changes in technologies, legal obligations, or the tools we use.
Any updates will be posted with a new “Last updated” date.

10) Contact us

YELLOW 79972 LLC (MammyHug)
3500 W Hallandale Beach Blvd, STE 150
Hollywood, FL 33023
United States

Email: hello@mammyhug.com